Many people in the cleaning business make "Price" their key selling point.
When you cave in to a low price, you may be giving money away. Sure,
price matters but it is never at the top of the list for most decision makers.
Standing your ground to sell a quality cleaning service may have a bigger payoff than lowering your price.
There are 2 types of buyers out there. A price based buyer who wants the best deal on every purchase they make and the value based buyer. They want to know what they are going to get for their money. A price buyer will test you to see if you will come down in price... but ... a value buyer will test you to see if you believe in your price and believe in the quality of your service.
You must believe in it before anyone else ever will!
Stand firm and believe that your quality cleaning service is worth the price you are asking. A good response during your discussion with any decision maker is to ask:
"May I explain to you why you would be smart to invest your money in this"?
Prepare to answer that question and
get what you should be paid for your cleaning service!
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Sunday, February 12, 2012
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